March 13, 2017

Our First Peer-Reviewed Published Article!

Over the last 3 years, we have taken the leading social psychological approach for understanding group behaviour – the social identity approach – and applied it to teams in order to recognise the challenges, problems and most crucially solutions to the ever changing sports team landscape.
March 13, 2017

How We Would Fix Manchester United’s Identity Crisis

Sir Matt Busby & Sir Bobby CharltonPaul Scholes recently accused Mourinho’s United of lacking an “identity”. But why is creating a team identity important? Does Mourinho’s United have an identity? And does this fit with the “Manchester United Way”?
March 10, 2017

The Way To Olympic Gold

Hollie Webb, interviewed after scoring the Olympic Gold medal winning goal, opens a window onto the extraordinary mental preparation and resilience of the gold medal winning GB women’s hockey team. Nine million Brits had tuned in to watch the Olympic hockey final. Under immense pressure from the start, the GB team came from behind twice to take the contest to a penalty shoot-out. With great purpose and remarkable resilience GB won.