Over the last 3 years, we have taken the leading social psychological approach for understanding group behaviour – the social identity approach – and applied it to teams in order to recognise the challenges, problems and most crucially solutions to the ever changing sports team landscape.
Sir Matt Busby & Sir Bobby CharltonPaul Scholes recently accused Mourinho’s United of lacking an “identity”. But why is creating a team identity important? Does Mourinho’s United have an identity? And does this fit with the “Manchester United Way”?
Hollie Webb, interviewed after scoring the Olympic Gold medal winning goal, opens a window onto the extraordinary mental preparation and resilience of the gold medal winning GB women’s hockey team. Nine million Brits had tuned in to watch the Olympic hockey final. Under immense pressure from the start, the GB team came from behind twice to take the contest to a penalty shoot-out. With great purpose and remarkable resilience GB won.